What To Look For in an SMS Marketing Service

March 10, 2022 0 Comments

Texting is powerfully personal and uniquely direct and immediate, making it an indispensable marketing tool for any business, but especially for direct-to-consumer businesses. SMS & MMS marketing enables brands to immediately reach and engage with customers where they are spending the most time – on their smartphones. Considering that you can reach 98% of your contacts within 3 minutes, it’s in your business’s best interest to take advantage of an industry-leading text message marketing platform to retain more customers and grow your business quickly.

There’s no doubt that SMS marketing is the name of the game, but to properly leverage this tool, businesses need to find a trusted, best-in-class SMS marketing software with an impressive array of advanced features that offer the ultimate in performance, control, and flexibility. This marketing channel is also incredibly cost-efficient, which is why more and more small businesses make it an integral part of their marketing strategy. The main features you should look for in an SMS marketing service include triggering automatic responders, unlimited contacts, targeted MMS picture messaging, personalized data mapping, and two-way SMS, a key inbox feature that allows you to see and respond to your contacts’ replies.

Other essential features are mass group texting, multiple user support, drip campaigns ( to set up time-delayed text messages), voice services ( allowing you to turn any long code or toll-free number into a dedicated call center), and integration with multiple business apps. For instance, Texting Base boasts more than 30 advanced features including Zapier integration that enables you to share your marketing data with more than 3,000 business apps including Facebook, Salesforce, Intercom, and HubSpot as well as the possibility to send tong text messages that are 1,600 characters long.

The best SMS marketing service providers out there also offer international texting and different plans to choose from depending on your business’s specific needs and objectives. Keep in mind that personalized SMS and MMS text messages help your business build stronger relationships with your contacts, which facilitates customer acquisition and retention. If your business is ready to harness the power of SMS marketing done right and you want to get started for free, feel free to check out Texting Base by accessing textingbase.com and start your free 14-day trial, no credit card required. Take advantage of this risk-free opportunity to see for yourself why more than 13,000 businesses in different industries swear by it to instanty connect and interact with their customers and increase sales.